Before we made our own radio trailer, I first researched existing radio trailers.
CONVENTIONS OF A RADIO TRAILER:
- voice over, with hints of sound/speech from the film
- information at the end of the trailer, including release date and certificate
- the slogan/tagline to the film
- sound effects, music
The purpose of a radio trailer is to persuade various audiences to watch the film. Radio trailers tend to be played on radio stations appropriate to the target audience of the film; for example the trailer to a children/teen film would most likely not be played on a station such as Classic FM.
ANALYSIS OF A RADIO TRAILER:
As radio trailers are difficult to find on the internet, finding one to match our chosen film genre was impossible. Therefore I found a popular radio trailer for 50 Shades Of Grey, which was a trailer to announce the upcoming film trailer that would be released soon. It includes all the conventions of a radio trailer.
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