Final Film Poster

Here is the final version of our group's film poster. 

1. We chose to use a black background with bright white contrasting light effects in the photograph, as well as bright red text for the title & release date. This is because all these components connote danger and darkness, and are stereotypical colours for a horror/thriller poster. 
2. The pose of the girl shows she is walking towards the door at the end of a corridor, and by using corridors it adds a sense of never-ending-ness as well as a feeling of being 'trapped' , as the viewer is behind the character it gives a sense that there is no turning back for the girl. As well as this, the bright light coming from behind the door draws the audience's attention to the door, and the fact it is closed, making them wonder what is behind the door and creating a feeling of impending doom for the character approaching it. The fact the girl appears quite small in the corridor makes her appear weak and like a victim, which plays on stereotypes of female characters in horror/thriller genre films as being the victim of a 'killer'. By using this stereotype, it makes it easier to convey to the audience the message our poster is trying to send: that this girl is in danger. 
3. Our poster also includes a block of information text, which is used to name the important cast and crew members as well as companies involved; and underneath are the logos from the two companies. Our own, Se7en, and our imagined distributor, DNA Studios' official logo. 
4. It also includes a rating certificate of 15, which instantly shows the target audience and by placing it on the poster the audience knows that they can go see it in the cinema.
5. We also included social media links and a website link.

In creating our poster, we made sure to follow the basics of composition and pulling the eye in order to guide an audience's gaze through the poster to what we want them to focus on, which is the main female character in our movie. 

We used film noir as an inspiration for the colour scheme and look of our poster, as shown by comparing our photo to screenshots from film noir films. We used this in order to show a moody, mysterious feel in our poster that would make the audience curious as to what would happen in the film. To achieve this, we used black and white with high contrasts in Photoshop to make the sharp contrasts from bright and dark.

Here are some close-ups of text on our poster, firstly the title text using a font that we chose as it looks like smudged charcoal, which should attract the audience to the title as it is an unusual font. Secondly, the basic information about our film including the cast, crew, music and production companies.