Dyer looks at Mulvey's research and uses a similar point that there are ways of looking at male dominance. When men seem to be objectified they tend to look away from the camera. dyer says that there are four questions that should be asked in a representation which are: 'what is represented?' which means through use of media language; meaning does the text give information about the characters, subject matter or place; the second question is 'how is this representative?' means is the text typical, what does it suggest about social groups, is it stereotype or countertype, reinforce or challenge; thirdly, 'who is responsible?' which means looking at the filmmakers and institutions, are they independent or commercial. The last question is 'what does the audience make of it?' how does the respond, as everyone can react differently.
Dyer also says that films use stereotypes regularly that oversimplify a ceratin type of person/thing. he says that they can reinforce differences between people, and clearly show the inequalities.
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