Laura Mulvey who is a feminist theorist looking at film came up with the idea of male gaze, she published it in her article in 1975 called 'Visual Pleasure and Narrative Cinema'. Mulvey talks about how in a patriarchal society looking has been split between active male and passive female. Narrative film in the 'classic' hollywood style, they assume the male character to not only be the protagonist but also as a spectator. Traditionally the male coontrolssubjects and treats women as passive. She says that women have two roles: -an object for the characters within the narrative to view, -an object for the spectators within the cinema to view. Mulvey uses the term scopophilia which means the 'pleasure in looking' she describes this as the cinema offering voyeuristic pleasures, she uses this to describe the male scopophilia as 'desired sight' where they look at women, who are there only to be looked at.
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