For my idea for a viral advertisement, it would be based around the theme of art. It would include:
- A website that people could visit that was called 'Charcoal', disguised as a simple art website with information about how to paint, draw etc.
- After a length of time on the site (20 seconds or so), music would start and a jump scare of the mask appearing on the screen would shock the audience.
- This advert would go viral due to the result of scaring people, meaning people would share on social media that they were scared, meaning other people would go on the website.
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