Types of viral advertisement:
Websites
for the release of District 9 the films
makers produced a series of advertisements such as posters and stickers that
were placed in public places such as bus/trai/tube stations and on park benches
featuring the films “For Humans Only” below it directed viewers to the films
websites of which to enter you had to state whether you were human or not, as
well as this blogs were created written by fictional ‘non human’ equal rights
activists, however never revealed who the ‘non humans’ were.
Games
along with the first teaser trailer for
the film inception, WarnerBros created a website featuring a video of a
spinning top, that as time progressed began to wobble until it revealed an
online game ‘Mind Crime’ when players completed the game it revealed the poster
for inception, later it was expanded so that players then unlock other features
such as hidden trailers, images and websites all related to the film.
Videos
likewise Prometheus used videos as forms
of viral advertisement, a video was produced that appeared to be a TED talk
from the year 2023, and aired at an actual TED conference. After this a
corporate style production video for one of the characters (David, who is a
robot) was then released.
Hidden Messages
A very successful viral marketing
technique was the hidden messages produced for the release of Batman ‘The Dark
Knight’ created whysoserious.com based on the famous quote from the franchise,
which started a scavenger hunt leading fans to various locations throughout the
US to find clues. These clues, when all were collected formed an image of the
joker accompanied by the audio clip ““and tonight, you’re gonna break one rule”.
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